TheCompany.

The Cannon Co. was built on a simple belief: the right story can make people feel something.

What started with a camera and a search for connection has grown into a creative production company working to deliver the stories. We partner with organizations to create visual stories that connect with audiences and give their ideas a life of their own.

Our work is shaped by curiosity, collaboration, and a genuine interest in the people. Whether we're producing a campaign or documenting an athlete, our approach is the same: understand what makes the story worth telling.

The Crew

Justin Cannon

Leads the company’s vision, strategy, and overall operations. Set the direction for growth, foster a strong organizational culture, and ensure the team is aligned to achieve both short- and long-term goals.

Founder

Antonio Sargent

Oversees the company’s financial strategy and operations, ensuring stability, sustainability, and smart growth. This role guides budgeting, forecasting, and financial planning while supporting leadership with clear, data-driven insight.

CFO
CMO

Dante Wallace

Leads the company’s brand and marketing strategy, shaping how the organization is seen and experienced. This role oversees messaging, campaigns, and audience engagement to build strong connections and drive growth.

Associate Photographer

Sam Diehl

Provides the same professional experience and signature editing style you expect from our brand, while offering greater scheduling flexibility and a more budget-friendly option.

  • “I’ve had the pleasure of working with Justin on numerous occasions, and he has always deliver top-quality work. Professional, reliable, creative, and consistent every single time. He brings great energy to every project, communicates well, and always make sure the final product exceeds expectations. I’ve never been disappointed and highly recommend him to anyone looking for someone who truly will capture the moment in real time.”

    - Former Customer

  • “Him and his team were organized, helpful, and delivered great quality work. Highly recommend!”

    —Former Customer

  • “Patient, has great ideas and made the experience fun and enjoyable. W guy”

    —Former Customer

Get in Touch

Please take a few moments to tell us about your latest project and how can help bring it to life.For all other inquiries, you can email info@thcannon.company.